Instantly plumps each individual hair strand for thicker, fuller and more voluminous hair from roots to ends, that lasts all day.

Adds flexible hold & shine. Fights frizz. Protects from blow drying. Helps reinforce fragile, thinning hair. Will not build up or weigh down hair.

Vegan. 96% naturally derived* Cruelty free. Silicone free.

Ideal for fine to medium hair

90% say hair looks thicker and fuller all day.*

Aveda’s own pure-fume™ aroma with certified organic Lavender, Rosemary, Geranium, Vanilla and other pure flower and plant essences.