Here's some brief information about one of the How to Fascinate brand archetypes.

It's also my brand archetype.

Brand Archetype: The Authentic

Primary Trigger: Trust

Secondary Trigger: Passion

“Authentics are approachable and easy to engage with. They keep an open-door policy. You’ll find that they welcome different opinions and give everyone an open ear. Their pleasant personality builds strong emotional connections. They earn the loyalty of others by being dependable, genuine, and generous. You’ll find them asking about your career and family because they remember details about you. Authentics usually speak in a direct manner, but they rarely raise their voice. Their brand is supportive and engaging.”

Brand Adjectives: Approachable, Dependable, Trustworthy

If you are interested in more information like this for your specific archetype, post about your primary and secondary triggers in our FB group so that I can reply with details about your brand archetype.

Unique Branding & Authentic Marketing

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